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Friday, January 25, 2013

CR Perry13 is Okay with the Astros' Rebuilding

CRPerry13 announces on The Crawfish Boxes that he is Okay with the Astros' Rebuilding Plan.

The author gives his analysis of the Astros' 2012 off-season activity(or lack thereof), including a look at the long-term benefits of the disciplined strategy that the club is executing. Given the precarious state that the club was in when the new ownership group took over, the strategy of focusing on long-term rebuilding from the ground up to the exclusion of any substantial short-term big league results makes sense to me also. 

However, in light of the long-term irrelevance of THIS year's big league on-field performance, I wonder if the ticket selling department of the Astros has considered rewarding fans who buy tickets to games during the 2013 campaign with a future incentive.  For example, for every six tickets bought to games during the 2013 season at Minute Maid Park(excluding games against Texas, Boston, and New York), a customer gets a voucher which can be redeemed for two tickets(in the same section) during the 2014, 2015 or 2016 season. 

I understand that the club is implementing a strategy that they feel is in the best interest of their future financial success. At the same time, it seems to me that Jim Crane's customers would be well-served if they were given a tangible incentive for sticking with the product when it is well below the satisfactory level.

2 comments:

Charlie said...

I like the voucher idea. Hopefully they will reward the faithful season ticket holders

farmstros said...

Thanks. That would be nice to reward those who get different levels of season tickets at even higher levels of future incentives.
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